Apparently their profitable Hear Music division, has Starbucks executives dreaming of a media empire. As reported by the Seattle Post Intelligencer, Starbucks plans to promote movies starting with the spring release of Akeelah and the Bee. An NPR story I heard last night claimed Starbucks also has plans to sell books at some of their 10,000 coffee shops.
I like Starbucks cappuccino. Although I've never bought a music CD at one of their stores, I also like the "Starbucks sound" and I can see the logic in their peddling music with coffee. But I think it's a stretch for Starbucks to be tying in other media. It feels like they want to dictate good taste in coffee, music, books and movies.
Since it is Starbucks, I won't bet against their success, but I don't like where this is heading.
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1 comment:
Don't forget all that new "research" telling us suddenly that, contrary to the past 50 years of scientific studies, coffee is now good for us.
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